If you haven’t heard of it before, a Bento is a Japanese meal comprised of different types of dishes contained in small compartments.
It usually has:
- Main Dish
- Side Dish
- Pickled Vegetables
It’s often an inexpensive and satisfying meal. It can easily be packed up and taken on the go. And while it’s structure seems pretty straight forward, there are an infinite amount of variations from the combinations of dishes. Sounds like a great framework for a marketing plan.
Rice (ubiquitous staple): This is your Value Proposition. What is the fundamental product or service you’re providing your customers? What solution are you providing for their problem?
Main Dish (the meat): This is your Core Differentiation. What makes you unique? What are people going to remember you for?
Side Dish (secondary, but still important): This would be your Added Value. What other things do you bring to the table for your customers? How do you deliver beyond expectations to provide a unique experience for them?
Salad (it’s good for you): This represents your Values. What do you stand for, not because it’s profitable, but because you believe as a company, it’s the right thing to do?
Picked Vegetables (adds flavor to everything else and balances the meal): Everything else that makes up your Brand (e.g. logo, store design, look and feel, design of your collateral materials, advertising layouts).
Try it out and it may give you a new perspective on your marketing efforts.