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Only YOU: You may have thought you were doing well in these areas, but perhaps you’re not. Consider either working to improve or discontinue using these points to sell your company and focus on other strengths.
Only CUSTOMERS: These are interesting insights that you may have overlooked. Do further investigation on why customers care about these points.
Only VENDORS: Consider testing if using these points in your marketing communications have an impact on customers.
Both YOU and your CUSTOMERS: These are points where your customer experience is aligned with your product. However, your vendors/partners may not be experiencing that same level. Strive to integrate these points into your backend processes.
Both YOU and your VENDORS: You and your vendors may be viewing these points from a very insular point of view. Work on integrating these points into your customer experience.
BOTH your CUSTOMERS and your VENDORS: Pay careful attention to these points. These strengths may be competitive advantages you weren’t aware of. Consider adding to your marketing communications.
ALL THREE: These are your core strengths. You should consistently communicate these in all of your marketing efforts.