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The 2 things successful companies do

They start and they end.  In order to survive in our current economy, all businesses need to continuously innovate.  It doesn’t matter if you’re a small restaurant or a tech company creating apps.  Constantly growing competition and a fickle consumer mindset make doing the same thing a strategy for business failure. In order to innovate, you need to do 2 things.  You need to start new things and you need to actually finish them. Starting something new is hard, whether it’s introducing a new product, improving your customer service, or expanding to a new location.  It’s scary to think about all the things that could go wrong, the money that could be lost, the feeling of absolute failure.  That’s why most people don’t do that one essential thing to be successful.  But those that do have the courage to start understand that starting is a key way to stand out because so many other competitors are too afraid.  Starters are comforted by the fact that setbacks are guaranteed to occur because that’s what keeps those less committed from reaping the rewards of perseverance. And that brings up the other thing successful companies do: They finish what they start.  How many times have you worked at a company that had really great intentions?  They set up special committees for new initiatives.  They had brown bag lunches or company retreats to talk about all the things they should be doing to stay ahead of the curve.  But then the everyday challenges of work set it and all those shiny new projects seem so difficult to actually implement and get put on the terminal backburner.  It doesn’t have to be that way.  You can take the initiative to finish what your company starts.  You can be the key to its continued and evolving success.  You just need to do 2 things…