Full-service strategic marketing firm, and one of the top-five advertising agencies in Hawaii

Start with the end

It’s been said over and over again.  But it’s worth reiterating.  Whenever you start a new endeavor, whether it’s a marketing campaign, a new product launch, or opening a new business, it’s essential that you begin with identifying your goals. What are you trying to accomplish? What does success look/sound/feel like? Look beyond the metrics.  What would “increasing sales by 15%” mean for your company?  What would it mean for your employees?  What would it mean to you personally? Yeah, I know it sounds like psycho-babble.  But trust me, envisioning what your successful outcome is at the outset will dramatically change what you do to get there.  You’ll reach farther, push harder, strive for more.