June 8, 2012
We believe that marketing cannot be effective without creating value for the customer. Nor, will it be easily forgotten, if people care about what you do.
We believe that marketing and advertising has the power to produce positive change, not just for our client’s bottom line, but also for the community as a whole. When companies are successful, they are better able to provide job and salary security for their staff. When more people are employed, they’re better able to provide for their family. When one’s family life is strong and secure, people are happier and the world is a better place. It may sound idealistic. But we believe what we do matters and that we can help to promote social good.
We believe that collaboration is the key to producing the most effective work.
We believe that modern advertising is less about promoting products and services and more about getting people to care about what you do and what you stand for.
We believe that brands are created in the aggregate. There's no such thing as a "branding campaign." Everything you do is branding. So the key is to define what makes you unique and how you create value in people’s lives, then finding as many ways as possible to tell that consistent story.
We believe that ads that don’t run, don’t matter. It’s not enough to be creative and have cool ideas. It’s essential to develop actionable and executable tactics that produce measurable results.