Full-service strategic marketing firm, and one of the top-five advertising agencies in Hawaii

Lessons on social media… from 1963

In the early 60’s James Webb Young wrote that advertising works by:
  • Familiarizing
  • Reminding
  • Spreading news
  • Overcoming inertias
  • Adding a value not in the product
What’s interesting is that we can apply these overall principles to our social media efforts of today.   Social media can be used to:
  • Familiarize your target audiences with what your company does and what it stands for
  • Remind people about your products
  • Spread news about special offers, events
  • Overcome inertias by cultivating a groundswell of passionate fans, who will consistently support you
  • Add a value not in the product, but by providing a value in the content you share
A reminder that while technology and media may change, sound marketing strategies endure.