Every year, the American Advertising Federation hosts regional advertising awards shows throughout the country. In Hawaii, it’s called the Pele Awards and recognizes the best advertising and design work created locally during the past calendar year.
Guests:Noah Tom, Anthology Marketing GroupAllan Payne, Payne Advertising
While people are usually trying to avoid advertising at all possible, the Super Bowl is a unique occurrence where people are actually seeking out ads. Why is that and what can we learn from it so that small businesses and organizations actually get people to want to see their advertising?
Guests:Jason Suapaia, 1013 IntegratedDave Daniels, MVNP
This month, we featured one of Hawaii's most committed advertising organizations, Ad 2 Honolulu. This preeminent organization is a shining example of the tremendous good creative and insightful marketing can play in making our community a better place.
Guests:Maile Alsup, Ad 2 Honolulu President
Kristane Gaspar, Public Service Co-Chair