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Blog | Video usurps photos for brand reach on Facebook

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They say a picture is a worth a thousand words, so how much is a video worth? According to Socialbakers data, Facebook photos are only worth half the reach of videos at 8.7% vs 3.7%, respectively. Does this mean that Facebook users should abandon their photos and start switching to video instead? The social analytics company says not so fast.

“You still need to ensure that your content is high-quality. A great photo post that gets good engagement will likely see continued News Feed reach, while a poor-quality video post is going to get buried,” the blog post says.

It appears some things remain the same even in our high tech world…quality content still matters the most.

Read the full article dated February 17, 2015, “Video usurps photos for brand reach on Facebook” at: http://www.marketingweek.com/2015/02/17/video-usurps-photos-for-brand-reach-on-facebook/?nocache=true&adfesuccess=1