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10 Ideas on Marketing an Auto Dealership

Drive a parade of branded cars around town Coordinate 5-10 branded cars to drive around the neighborhood of your dealership. Offer a free shuttle at event At a large event, where parking may be far away from the venue, offer complimentary service to drive people in branded vehicles from the parking to the event. Offer basic auto maintenance classes at the dealership Host them monthly and provide $1000 discounts to anyone who buys a car on that day. “Find the car” game Hold a 12-week contest where people need to tweet the location of a branded car hidden somewhere near your dealership each week. The first person to tweet the location gets entered into a contest to win the car. “Car of the day” tweets Each day, send a tweet about a different vehicle you’re offering. Direct them to a blog with all the specs of that particular car and contact info. Offer a referral program Develop a program where previous customers get free maintenance service packages when their friends buy a car. Film testimonial videos Produce an online video series of how your customers use the cars they bought from you. Identify interesting stories that engender positive brand associations like non-profits, construction companies, moms of large families, etc. Send special event invitations to your neighborhood Host a monthly party with music, food, etc, open only to those who receive the invitation. The exclusivity of the event will make attendees feel special. Follow it up with exclusive offers available only at the event. Free “new parents survival” pack Offer various gift packages for different types of buyers based on life stages. Example: stroller, car seat, 6-month supply of diapers. Buy 1, get the 2nd half off Offer a promotion where if a customer buys 1 new car, they can purchase a 2nd used car at half the sticker price.